{"ops":[{"insert":"Here’s the surprising reference on this here:\n"},{"attributes":{"link":"https://americanenglishdoctor.com/four-levels-of-literacy/"},"insert":"https://americanenglishdoctor.com/four-levels-of-literacy/"},{"insert":"\n\nand 70% of people can't read above the 8th-grade level.\n\nHere's another resource:\n"},{"attributes":{"link":"https://www.wyliecomm.com/2021/08/whats-the-latest-u-s-literacy-rate/"},"insert":"https://www.wyliecomm.com/2021/08/whats-the-latest-u-s-literacy-rate/"},{"insert":"\n\nThose kinds of stats are about the same in all developed countries.\n\nI've searched a bit on how to write to be sure to be understood by people with a level 2 or 3 reading level and what comes up over and over again is the writing of short sentences.\n\ni haven't found much concerning the rationale behind this, no formal studies or anything.\n\nBut I did find that this theory held up when direct marketers sent ads by mail and compared their effectiveness with various kinds of sentence length and stuff and the shorter sentences worked more efficiently (sold more).\n\n(By the way, as an aside, it's interesting to note the parallels between the elements of a salesletter and the elements of thought ( "},{"attributes":{"link":"https://michelfortin.com/copywriting/naked-salesletter/"},"insert":"https://michelfortin.com/copywriting/naked-salesletter/"},{"insert":" )).\n\nso that's it, for what it's worth, 8th grade level reading ain't much unfortunately..\n\n\n"}]}